Priming in VR – Bachelorthesis
Project Role
Everything
Project Details
Toward the end of my studies I developed a keen interest in the concept of priming. I was intrigued by the extent to which a medium like virtual reality (VR) could subconsciously influence people. Priming is a phenomenon we encounter in our daily lives, yet we often remain unaware of its impact. I wanted to learn more and explore it further !
Priming is a psychological phenomenon where exposure to one stimulus influences the response to a subsequent stimulus without conscious guidance or intention.
For example, seeing the word 'yellow' may make someone quicker to recognize the word 'banana'.
Keynotes
Bachelor Thesis, Psychology, VR, Priming
Technologies
Unity
Plattform
PC, Quest 2
Unity fishing prototyp
The study began with the use of a 360-degree video to prime the test subjects on the concept of environmental pollution. Afterward they were given the task of engaging in a self-developed Unity simulation. In this simulation, the participants were required to fish and encountered an ethical dilemma during the process.
